Owner system

Briner Oil Company chooses iRely for its new ERP system

FORT WAYNE, Ind., January 19, 2022 /PRNewswire/ — iRely, LLC, a global provider of innovative software solutions for petroleum product distributors and convenience stores, announces that Briner Oil has chosen iRely as its partner of choice for its complete back-office solution.

Briner Oil is an independent oil and fuel distribution and industrial lubricants manufacturing company serving South Central MI, OH and IN. Briner manufactures and distributes a wide variety of products and serves hundreds of individuals and businesses from its headquarters in Jonesville, MI.

Briner’s multiple lines of business will use many of iRely’s financial and oil solutions, including payroll, rack-pricing transportation, lubricants, card fueling, CRM, and more. Briner went through an extensive software selection process, interviewing five candidates with varying levels of software features, benefits, and support. Briner needed a partner that could best meet its current and future needs, aligning with its specific business sectors.

“We had some serious challenges with our inventory management,” said Dale Beckman, director of operations for Briner. “We couldn’t see the inventory of additives and base oils, key components for manufacturing lubricants. This lack of data made forecasting and ordering accurately very difficult.”

The software demo process confirmed Briner’s decision to select iRely. “The demo process was actually quite enjoyable.” says Beckman. “The iRely team came to our office which made a real impact. They were super knowledgeable, honest and listened to our needs.”

“We are delighted Briner chose iRely over other ERP software options,” said Dylan Gamboa, senior vice president of petroleum distribution and retail at iRely. “They did their due diligence in selecting us. They are the type of multiline customer who can best utilize our contemporary integrated solution that helps simplify complex business processes. on data as well as better manage employees and customers.”

Briner is one of many oil and convenience organizations recently added to iRely’s growing customer base.

About iRely:

iRely’s commitment to customer success has made the company a global leader in digital transformation, providing best-in-class software for commodity management, petroleum distribution, retail , grain operations and agribusinesses. Based at Fort Wayne, Indiana, with offices in Chicago, New Jersey, Texas, California, London, bangalore (India) and Makati City (Philippines), iRely has nearly 40 years of experience delivering end-to-end Enterprise Resource Planning (ERP) and Commodity Trading and Risk Management (CTRM) solutions to simplify complex business processes through a single point of truth. iRely has leveraged its deep experience and industry expertise to build genuine and lasting partnerships with over 500 customers in over 25 countries.

Contact iRely:

David Foster
Phone: +1-800-433-5724

E-mail: [email protected]
Web: www.irely.com/petro