Owner store

CD Peacock transfers its leadership and builds a new mega-store – JCK

CD Peacock transferred management of the three-store jeweler and plans to turn its suburban Chicago flagship into one of the largest jewelry stores in the United States.

Qi and Steven Holtzman (pictured) will take over running the business, starting this month, from Steven’s parents, Seymour and Evelyn Holtzman. Steven will serve as Vice President and his wife Qi will serve as Chief Experience Officer.

Peacock is also moving and expanding its 6,000 square foot flagship at the Oakbrook Center in Oakbrook, Illinois, which already attracts 20 million visitors a year. The new two-story “mansion” will be tripled in size, to 20,500 square feet, and will include indoor and outdoor space, as well as a lounge, restaurant, VIP rooms and a Rolex boutique with a separate entrance. Its neighbors will include Tiffany & Co., Louis Vuitton and Gucci.

Holtzman believes it will be one of the largest jewelry and watch stores in the United States.

“It’s huge,” he said. “It will be extremely visible. We really wanted to take it to the next level. »

It is due to open in October, although he admits: “I’ve heard people say it’s optimistic.

Oakbrook CD Peacock Center
A rendering of the new CD Peacock store in the Chicago area Oakbrook Center

He is also delighted to take over the business and has left Switzerland after three decades in the watch industry, most recently as the founder of the Maitres du Temps brand.

“As a Peacock CD supplier, I always thought the store was a big store, a big brand, but one of the things that was always missing was the presence of the owner,” he says. “For my wife and I, being in this position, being in the store, opening it and closing it at night, working with all the associates in the store, that was one of the things Peacock was always missing. It will take us to another level.

He notes that the Oakbrook Center is now one of the best-performing malls in Brookfield Properties’ portfolio, and he sees it as part of a post-pandemic move to the suburbs.

“Like most metropolitan markets, Chicago has seen a shift,” he says. “Consumers who used to travel to the city to shop are now shopping in the suburbs.”

Founded in 1837, the boutique will celebrate its 185th anniversary this year. Seymour Holtzman purchased the company in 1993.

(All photos courtesy of CD Peacock)

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