Owner store

FENDI casa inaugurates its first flagship store in the heart of milan

OPENING OF FENDI CASA ON PIAZZA DELLA SCALA, MILAN

A few steps from Brera, Milanothe most fashionable district, FENDI Casa opens its first flagship shop in a historic building located in Piazza della Scala. The boutique-boutique merges the most emblematic codes and characteristics of the famous brand, giving the space a grandiose interplay of solids and voids, light and shadow. Nine world-renowned designers, including names such as Piero Lissoni, Cristina Celestino, Toan Nguyen, oi workshopand Pierre Mabeo, fill the two-story space with furniture for the living and dining room, bedroom and outdoors. With explicit attention to detail ranging from textures to color patterns, the kaleidoscopic world of FENDI Casa unfolds.

FENDI Casa opens its first flagship store in Piazza della Scala

all images courtesy of FENDI Casa unless otherwise noted

the world of fashion & design endures immerse the flagship store

Founded by Adele and Edoardo Fendi in Rome in 1925, the FENDI house is synonymous with quality, tradition, experimentation and creativity, which are obviously brought to the 2022 flagship store. This first inauguration represents a key element of the path started in 2021 with the prestigious partnership signed between Design and FENDI, who together formed Fashion Furniture Design (FF Design), a joint venture developing the FENDI Casa world.

“This first opening is a major step in the strategic development of the brand. Located in the heart of Milan, next to the Teatro alla Scala, one of the most important and representative monuments of the city, the store occupies an ideal position between the world of fashion and that of design. A prestigious showcase, enhancing the new collection while offering a unique experience to our customers,’ as Alberto Da Passano, CEO of FF Design, points out.

FENDI casa inaugurates its first flagship store in the heart of milan
the store, which covers a total area of ​​approximately 700 square meters, has 13 large windows facing the street

9 renowned designers complete the fendi casa 2022 collection

True to its values ​​and history, the boutique’s interior creates an immersive experience with rich references to the historic Palazzo della Civiltà Italiana in Rome, now used as the Italian fashion brand’s headquarters. The store, which extends over a total area of ​​approximately 700 square meters, has 13 large windows facing the street. The upper glass wall of the mezzanine also refers to the Roman arches, which delicately mirror those on the other side.

True to the brand’s core values ​​of authenticity, collaboration with Pierre Mabeo keep on going. Born from the founder of the Botswana-based design studio and FENDI artistic directors Kim Jones, Silvia Venturini Fendi and Delfina Delettrez Fendi, the KOMPA collection enlivens the store’s iconic window displays. First unveiled at Design Miami/ 2021each of the six handcrafted pieces explores centuries-old craft techniques, connecting the past to the future.