Giant Food stores in the Washington, DC area now feature Unilever’s next-generation in-store product engagement platform and the Perch retail marketing platform. The beauty section’s interactive tips incorporate a digital screen that automatically detects the products shoppers touch to respond with videos and information about that same product, without the customer having to scan a QR code, touch a screen, download a application or take any additional gesture. With Poles lift-and-learn technologyshoppers can get more information about Unilever skin care products just by touching them, as if they clicked on them online.
“Our aim for this launch was to have a product and brand education platform that communicates Unilever’s positive vision of beauty for people and the planet, promoting inclusion and well-being. , Dove being the appropriate brand for this partnership,” explained Christina DiPietro, Unilever team leader for Ahold Delhaize USA, parent company of Giant Food. “With Perch’s smart display, our products can convey the right product message at the right time, so the Dove brand can educate and connect more deeply with its customers. We are excited to launch this platform in select Giant Food stores. and to bring this partnership with Perch and Giant to life by connecting shoppers with our iconic Dove brand.
The integrated end cap has a lighted logo and lighted shelves, which are eye-catching and intended to draw more attention to the Dove brand. Perch’s digital engagement platform uses computer vision to detect the behavior of products on the shelf, anonymously detecting the presence of shoppers, the products they touch and the content they interact with to bring videos, ratings and reviews and information on products for every product on the shelf, uniting the digital content shoppers seek with the physical products on retailer shelves. According to Perch’s beauty, CPG, accessories, department store and grocery case studies, its AI-powered approach drives five to 10 times engagement of traditional digital signage and increased sales from 30 to 188%.
“We are delighted to extend our partnership with Unilever to promote Dove products after such a successful trial which resulted in a triple digit sales increase. The Dove brand message is inspiring, and we’re excited to help shoppers better connect with their category-leading products,” said Trevor Sumner, CEO of the New York-based company. Perch, whose other clients are Johnson & Johnson, Nestlé Purina, Estee Lauder, Macy’s, Coty and Invisalign. “It’s exciting to see visionaries like Unilever using our technology to create better shopping experiences and more meaningful relationships with their customers.”
In addition to Dove, Englewood Cliffs, NJ-based United StatesThe brand portfolio includes Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé and Vaseline.
Last year, M.eijer deployed an in-store product engagement platform for pet products from Perch and Purina in the retailer’s 200 stores across the Midwest.
Based in Landover, Maryland, giant food operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia with approximately 20,000 associates. The 164 stores include 152 full-service pharmacies, 83 full-service PNC banks and 26 Starbucks locations. Head quarter Ahold Delhaize United States is #10 on The PG 100, Progressive Grocer’s 2021 list of leading food and consumables retailers in North America. Based in Grand Rapids, Michigan Meijeroperating more than 255 supercenters and grocery stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, is No. 18 on the PG list.