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How San Jose’s sneaker store is spreading holiday cheer despite spike in retail thefts

SAN JOSE, Calif. (KRON) – The recent spate of retail theft has forced a South Bay shoe store to close, but that doesn’t stop them from spreading the holiday spirit.

The owner of Kickz Inc., a high-end sneaker store in San Jose, felt it wasn’t worth keeping the physical store open during the holidays and running the risk of becoming victims of theft.

But their bond with the community won’t be severed, and they give back anyway.

The store’s annual toy distribution will go ahead as planned this week.

Kids’ bikes and toys have replaced high-end sneakers and streetwear at Kickz Inc. of San Jose.

The store has emptied its shelves and cases amid growing concern.

“With all of the retail thefts and crashes, we thought this was the smartest thing to do,” said store owner Danny Ryan.

He made the decision to close the brick and mortar store on Stevens Creek Boulevard after seven years in business.

Thefts from stores near Santana Row and the Westfield Valley Fair Mall prompted Ryan to take action.

Since then, the store has mainly turned to online sales.

“It’s super disappointing.”

But Ryan isn’t letting the closure wash away the Christmas spirit. All bikes, scooters and toys will be given to children in the community as their annual giveaway.

Over the past few years it has been a big hit. The parking lot fills up as the line usually goes down the street.

It’s about giving back.

“It means a lot. It kind of overshadows all the other things that are going on and shines a light on the holidays.”

Putting the negative aside, Ryan is expecting another big crowd for this year and even teased a visit from Santa.

“This is the best part for me. Give back and see all the smiles on all the children’s faces. It just takes away all the negative things that are going on in the world.

The 7th Annual Toy Contest takes place this Thursday from 5 p.m. to 8 p.m. at the store at 3242 Stevens Creek Boulevard.