As more and more things evolve online, it becomes continually necessary to perform regular maintenance on your website. With risks of downtime, errors, and attacks, all of these can collectively have a big impact on a website’s performance, traffic, and revenue. In this article, we will discuss the aspects of your website that you should regularly review and maintain in order to be better prepared for any obstacles that may randomly appear.
Backups, backups, backups!
One of the most common frustrations I’ve encountered with website owners is that they don’t have recent backups stored before their site suffered a downtime or attack.
Some site owners may store a backup every few months or weeks, but depending on how often you update your website, it’s best to make a daily backup for a 90-day period.
Depending on your budget, there are several services there who can manage them for you instead of having to do it manually.
Stay informed of updates
Ensuring your content management system (WordPress, Joomla, Magento, Drupal, etc.) is up to date will ensure vulnerabilities are patched, reducing the risk of infections. This also applies to all themes, plugins and extensions.
In the settings section you should be able to configure them to update automatically for you, but if you’re worried about an update breaking the website, it might be better to set up alerts with a security plugin which notifies you of anything that is obsolete for you.
It’s also important to note that some developers can, unfortunately, leave their creations in the dust, so make sure the ones you install are actively managed.
Ensure optimal performance
Maintaining good website optimization is the best way to ensure that your website remains relevant on the web.
Within your hosting panel, you should regularly review what is being processed in the back-end of your website, and if you see any spikes in resource usage, that’s a good indicator that something is wrong. thing needs to be revised.
Depending on how many site visitors regularly access your website, you need to consider which tools are taking up more of the resources and if they are needed (or can be replaced with something less taxing on the server). accommodation).
Hiring a personal site administrator and/or developer can be very helpful for any site owner who doesn’t have enough time or experience managing their website. For a small business that doesn’t yet have the budget to hire one, there are plugins and services you can always configure that will ease some of the burdens.
Regularly visiting your website and ensuring there are no issues loading certain pages and features is a good indicator to the average consumer that you are staying on top of your site’s features, in turn, you are confident in your business. Updates can sometimes unintentionally break something, so be sure to check the website for broken links from time to time.
Every once in a while, doing a test “purchase” or testing the functionality of contact forms will ensure that there is no loss of revenue or potential customers. Additionally, improving or staying in good standing with search engine optimization (SEO) will be most beneficial in terms of traffic and revenue.
Doing frequent updates (blog posts, sales, product launches, etc.) will help you with SEO rankings.
Every month or so, it can be useful to test your website’s load time. On average, site visitors will leave a website if it takes about 3 seconds or more to load. Fortunately, there are many free tools to check if your website is below this threshold.
If your website has been optimized to the best of its abilities and you still don’t notice any significant change in load time, it may be best to look into a content delivery network (CDN) that reduces server load and operates as a geographically distributed network of proxy servers and data centers.
Website security management
Staying on top of your website security should remain a top priority when it comes to website maintenance. have a course security audit checklist will be a great first step to staying on top and organized with the amount of stuff to manage.
Review network activity and/or ask Web Application Firewall (WAF) in place, detecting all incoming malicious requests. This is crucial as a preventative safety measure.
Comment moderation can help prevent unnecessary spam from entering your site. Setting them up to be automatically approved can be risky. Also, be sure to enforce frequent password updates for any additional users who manage your website. You’ll want to check user accounts from time to time and be on the lookout for any of the following:
- Privilege level
- Signs of inactivity
- Newly created accounts
All in all, maintaining a good security presence with tweakable website performance are some of the main pillars of a reputable website. The average site owner is sometimes not fully aware of all the issues that can come into play when running their website.
Staying on top of things with a checklist will not only help put things in better visual perspective. It can also help alleviate stress by determining when/who handles certain aspects of the site.
If you think you are currently under attack do not hesitate to ask one of our technicians to modify it for you. We are here not only to clean websites, but also to protect them in the future.