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Israeli startup Ception unveils new AI-based system to improve heavy equipment safety, productivity and profitability

The system targets equipment such as haul trucks, loaders, bulldozers and excavators, at construction sites, mines, quarries and industrial plants

JERUSALEM, April 14, 2022 /PRNewswire/ — Israeli startup Ception has unveiled an AI-based system that reduces accidents and improves the productivity and profitability of heavy equipment on construction sites, mines, quarries and industrial plants. The system is configured to reduce operating costs and contribute to durability in these demanding working environments.

Equipment such as articulated trucks, transport trucks, loaders, bulldozers and excavators are involved in serious accidents daily. Accidents include collisions, rollovers and falls into chasms, costing lives and damaging property. In addition, operations without advanced technological equipment are inefficient, lead to heavy and unnecessary costs and extend the time required to complete projects.

MineCept – complete situational awareness

To meet the challenges of heavy equipment, Ception has developed MineCept. The system is based on a SaaS business model, which offers the customer a collection of applications through the same hardware kit and supports a wide range of field scenarios. The system uses advanced real-time high-definition 3D mapping and precise positioning technology, based on visual feed rather than GPS, to provide complete situational awareness of the machine’s surrounding environment by cross-referencing information of different sensors and a range of image processing algorithms. and deep learning.

MineCept, which is installed on heavy-duty vehicles, provides operators, site managers and security managers with real-time information and insights to improve overall safety and operational efficiency.

MineCept consists of three parts. The first is a modular hardware kit that installs easily on heavy equipment and is independent of original equipment manufacturers. It includes a calculation unit, a communication component and sensors. The base kit includes cameras with an option to add lidar and radar sensors depending on the application and user needs. The second part is a machine operator assistance system. It includes a display screen installed in the operator’s cabin. This system provides visual and audible alerts, as well as support for various operational tasks. The third part is the site management system, which includes real-time information and information about what is happening on the site.

MineCept’s management system gets a complete holistic picture of all operational and safety parameters and summarizes hazards (potholes, puddles, rocks, etc.) and events on site for the manager in an accessible way . Above this level, artificial intelligence tools provide insights and help predict bottlenecks in different processes and security failure points before they occur (preventive security).

For example, if heavy vehicles or a heavy vehicle and a person get too close, an alarm is immediately sent to operators so they can avoid a collision, or if a heavy equipment operator is momentarily distracted, causing them to veer off the road or back into a chasm, he’ll get a life-saving warning.

The system helps streamline operations by supporting various applications, such as performance monitoring, comparison of planning to execution in the field, measurement of inventory volume and monitoring of cycle times. At the same time, MineCept verifies that the site operates in accordance with safety regulations, such as continuous measurement of the height of safety berms.

Successful deployments

Ception’s system is used by leading mining and construction companies in various projects and industrial sites in Israel and on the globe. In the mining industry, MineCept is used by ICL Group, one of the world’s leading fertilizer producers, which operates heavy equipment at its phosphate mine in southern Israel. In construction and infrastructure, MineCept has been used by Netivei Israel, the national transport infrastructure company, as part of a project to improve the safety and efficiency of heavy equipment.

Ception has been selected by building materials giant Cemex as one of the top 50 construction technology startups. At the same time, Ception collaborates with the Israeli subsidiary of Cemex, Readymix Industries. The startup also won a recent workforce technology competition, where leading construction companies such as Bouygues, Suffolk and Limak acted as judges, and will represent Israel in the global competition more late this year.

The company is in advanced negotiations for a collaboration with one of Israel’s leading construction companies. As part of the deal, the construction company will invest in Ception and deploy its systems in the company’s heavy equipment.

Address acute safety, efficiency and sustainability issues

Tal Israelco-founder and CEO of Ception, says: “The construction, building materials, mining and quarrying industries are huge markets that suffer from acute safety, efficiency and sustainability issues and are always looking innovative solutions. technological solutions in this discipline. Some solutions are geared towards a high level of automation, but suffer from various barriers, including technological limitations, high prices, and regulatory constraints. Conversely, solutions that rely on core technologies do not provide an adequate response. and suffer from serious reliability issues.”

Israel concludes: “The automation and Industry 4.0 revolutions have brought immense technological advancements in the fields of edge computing, sensing technologies, artificial intelligence, deep learning and other fields. Ception is not waiting for the automation revolution to be over and is applying these innovative technologies to deliver accurate and reliable solutions at a good price.”

About Ception

Ception was founded in 2019 by CEO Tal Israel and CTO Yossi Buda, who have worked for nearly 15 years in the development of advanced driving systems and autonomous vehicle solutions at Israel Aerospace Industries and General Motors. In their last positions before founding the company, they led the development of several unmanned ground vehicles and autonomous systems. To date, the company has received $7 million in funding, including seed funding from MoreVC and a grant from the Israel Innovation Authority.

Images can be downloaded here. Relevant accident statistics are here.

Media contact:
Amir BenArtziMeirovitch PR
[email protected]