Owner system

Memorial Hermann Health System puts Houston Rockets name on orthopedic programs

Memorial Hermann’s range of orthopedic and sports medicine services will be renamed to include the name of the Houston Rockets professional basketball team.

From 1 July, the orthopedic department will bear the name “Mémorial Hermann | Rockets Orthopedics. In addition, the clinics at the Memorial Hermann Institute of Sports Medicine will be named “Memorial Hermann | Rockets Sports Medicine Institute,” and Memorial Hermann Orthopedic & Spine Hospital will be renamed “Memorial Hermann | Rockets Orthopedic Hospital.

In 2005, Memorial Hermann became the official supplier of the Rockets. This is now the first healthcare system the NBA will allow to use a team’s branding in this way, said Erin Asprec, chief operating officer of Memorial Hermann.

“By doing this with the Rockets, our name can definitely stand out, and so can our services,” Asprec said. “Our name also has weight and credibility, but it’s up to us to continue to differentiate ourselves to remain the best.”

The partnership works because the two organizations have worked together on several community health initiatives, said Gretchen Sheirr, president of business operations for the Houston Rockets.

For example, every year for the past decade, the Houston Rockets and Children’s Memorial Hermann Hospital have partnered in the “Be Fit Challenge” which encourages and rewards college students for healthy eating and physical activity. Last month, Memorial Hermann, the Rockets and the City of Houston unveiled two newly renovated basketball courts at the Moody Community Center in North Houston.

“Anytime you’re going to partner with someone and your brand is side by side,” Sheirr said, “it’s really important that your values, your goals, and your vision are aligned.”

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