A “Let’s Go Brandon” store is now open in the town of North Attleboro, Massachusetts, not far from the Rhode Island line.
The store sells “Let’s Go Brandon” merchandise such as hats, shirts and signs, according to WJAR-TV of Providence, Rhode Island.
A photo released by the station shows the store’s exterior sign, which features sets of racing-style checkered flags.
Other retailers have also launched efforts to cash in on the expression. In Minnesota, for example, Palubicki’s Family Market bakery in Fosston offers “Let’s Go Brandon” cookies, KVLY-TV of Fargo, North Dakota recently reported.
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The phrase became an internet sensation in early October after an NBC Sports reporter working on a NASCAR Xfinity Series race erroneously reported that fans were chanting “Let’s go, Brandon!” after a victory for pilot Brandon Brown, as they were really shouting “F — Joe Biden!”
ANTI-BIDEN RALLIES ‘LETS GO BRANDON’ CALL CAUSES MAIN MEDIA COLLAPSE
The memes, jokes and comments immediately began to spread across the internet posted by users – either mocking NBC’s coverage during the interview or criticizing President Biden. Since then, secular anti-Biden chants at college football games and other events have sometimes been replaced by the lower R-rated “Come on, Brandon” chants.
Tennessee State Representative Gloria Johnson, a Democrat, tweeted last month that she thought the anti-Biden chant “should be equal to burning the flag.”
Some Republicans, meanwhile, have adopted the term. For example, Florida Governor Ron DeSantis selected the Brandon, Florida location near Tampa last month for a bill signing ceremony in a thinly veiled coup against the president.
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It was not clear if there were any similar “Let’s Go Brandon” stores open in the Providence area.