Owner store

PesoRama Celebrates Expansion with Store #19 Opening Outside Mexico City

Toronto, Ontario–(Newsfile Corp. – April 8, 2022) – PesoRama Inc. (TSXV: PESO) (“Peso Rama“or the”Company“), a Canadian company operating dollar stores in Mexico under the name JOi Canadian Stores (“JOI“), today announces the opening of store #19 in Cuernavaca, Mexico. Cuernavaca is in an easily accessible and busy shopping center with a diverse mix of big box and small store tenants.

“We are thrilled to announce the opening of a new store in the capital of the state of Morelos, south of Mexico City,” said Erica Fattore, President and CEO of PesoRama. “As we seek to expand strategically across Mexico, the Cuernavaca store represents our broad brand appeal and potential for expansion. local tastes.”

“As the only dollar store operator in Mexico, PesoRama has first-mover advantage and ambitious growth plans to seize the opportunity presented by the Mexican retail market,” said Rahim Bhaloo, Founder and President. executive of PesoRama. “The Mexican retail gap presents us with the opportunity to significantly expand our stores across the country in the months and years to come, mirroring the success of dollar stores in Canada and the United States. On the heels of our recent public listing, our expansion shows our strategy uniquely addresses the purchasing power needs of Mexico’s growing middle class. »

Watch a video of the new JOi store in Cuernavaca: https://pesorama-inc.wistia.com/medias/5ufssqm283

PesoRama’s JOi Canadian store located outside of Mexico City in Cuernavaca in the Portal D10 regional mall

To view an enhanced version of this graphic, please visit:

Join our live stream on Instagram!

A live stream of the ribbon cutting and mariachi band will take place on JOi’s Instagram page on Sunday, April 10, 2022 at 3:00 p.m. local time in Mexico City (4:00 p.m. ET). Join us in celebrating and follow us on Instagram: joi.canadian.stores.mx_

About PesoRama Inc.
PesoRama, operating under the JOi Canadian Stores brand, is the only true dollar store retailer in Mexico. PesoRama launched operations in 2019 in and around Mexico City, targeting high-density, high-traffic locations. PesoRama’s 19 stores offer consistent merchandise offerings that include items in the following categories: household items, pet items, seasonal products, party items, health and beauty, snacks, confectionery and more.

For more information, please contact:

Rahim Bahloo
Founder and Executive Chairman
[email protected]

Erica Fattore
President and CEO
[email protected]

Alyssa Barry
Investor Relations
[email protected]

Caution note

This press release contains “forward-looking information” within the meaning of applicable securities laws, including, among other things, statements regarding the Company’s planned expansion, new store openings and expected future developments and other factors that have been deemed appropriate. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on them as the Company cannot guarantee that they will prove to be correct. Readers are cautioned not to place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by such statements, including as a result of changes in consumer behavior, general economic factors, the Company’s ability to execute its strategies, the availability of capital and factors of risk which are discussed in more detail. in the “Risk Factors” section of the Company’s prospectus dated January 31, 2022 and filed under the Company’s profile at www.sedar.com. The statements contained in this press release are made as of the date of this press release. PesoRama undertakes no obligation to comment on any analyses, expectations or statements made by third parties regarding PesoRama, its securities or its financial or operating results (as applicable).

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/119744