This partnership represents the hair care brand’s first product partnership with a fitness studio. Sunday II Sunday seeks to allow SoulCycle members to seamlessly transition from training to their daily activities, without worrying about damaging sweat and buildup on their hair.
Products featured as part of the partnership launch include Sunday II Sunday’s Signature Collection (Root Refresh, Revive Me, Soothe Me, Edge Flourish) as well as the brand’s essential oil collection.
“We are extremely excited as this is a new type of partnership for the Sunday II Sunday brand,” said Keenan Beasley, CEO and Founder of Sunday II Sunday. “SoulCycle is about empowering people to live their lives to the fullest. At Sunday II Sunday, we have exactly the same mission, and we’re hyper-focused on breaking down a barrier for so many women by doing so and ensuring that our consumers never have to sacrifice activity in the name of beauty.”
In addition to this launch with SoulCycle, Sunday II Sunday is now available online with SephoraUlta Beauty and Macy’s, and in store at select Ultimate Beauty and Ulta Beauty at Target locations. The brand is rapidly expanding its availability in an effort to meet consumers where they shop and provide them with a solution to a previously unmet need for daily hair care between washes.