You can’t blame San Francisco’s conditions for the closure of Forever 21 in Union Square, Stockton and Market Streets. The clothing brand was falling into financial ruin and declared bankruptcy in 2019. Like the Virgin MegaStore that came before it, the brand itself has fallen on hard times.
But mild times are ahead for this space. The San Francisco Business Times reports that the empty space will be soon the confectionery It’Sugar as a new tenant.
“It’s one of the most visible corners in all of downtown San Francisco, really the entrance to Union Square,” said Kazuko Morgan, executive vice president of building owner Cushman & Wakefield. , to the Business Times. “It was very important for me and for the owner to activate it even if it is in the short term.
Yeah, about that short term. As SF YIMBY describes, there is plans to turn it into an office space. Construction is expected to begin in 2023, so It’Sugar may occupy the space until then.
There’s already an SF It’Sugar location in Fisherman’s Wharf, and about 100 of them nationwide. But Union Square will be a particularly “interactive and immersive” place, according to Morgan, much like the amusement park vibe of the old FAO Schwarz Union Square that was up the street.