Owner security

Web security is an investment small business owners can’t afford to overlook

With digital tools at your fingertips, one on Three Filipino employees have started to fend for themselves as a result of the pandemic, according to data from GoDaddy, a global domain registrar and web hosting company. It has offered cyber hygiene advice to three-quarters of small and medium-sized businesses that its data has also confirmed they don’t know about. How? ‘Or’ What to protect against cyber threats.

“The moment [your business] going online is when you need to invest in security, ”said Norman Barrientos, GoDaddy’s director of marketing for Southeast Asia. Bad actors, he told the audience of a dec. 9 event on the subject, do not discriminate based on the type of business you have.

“Invest in your business the same way you invest in yourself. Security is one way to achieve this, ”Mr. Barrientos said.

In May 2020, 9,692 new trade names were registered under Internet retailing – almost 450% more than registrations from January to mid-March. COVID-19 has triggered the acceleration of electronic commerce, as well as a growing economy of cybercrime.

Business owners are aware of this fact, with GoDaddy’s 2021 Website Security Survey which found that a majority of its customers believe phishing (90%) and malware (91% ) are the biggest threats to small businesses. The first is a social engineering scam that deceives individuals into shareing sensitive data. The latter is a type of malicious software designed to damage a device or a network.

From Dsultimate of an online business falling prey to hackers is loss of revenue and damage to reputation, said Jade Christian tambourine, trainer at GoDaddy.

“The holiday season is not the time to have a security hole,” Mr. tambourine said in december. 9 event. “Lets prepare us.

For the 78% of business owners, the aforementioned survey found that they had also researched website protection solutions, Mr. tambourine proposed the following recommendations:

  • Password security – the longer the password, the better. Non-English words also work, as malware will always use words from major languages ​​first when cracking codes. To protect the rest of an individual’s accounts in the event that one is compromised, different passwords should be used for different accounts.
  • Two-factor authentication an additional layer of protection, beyond a password, which ensures that only one person can successfully log into a specific account. This additional verification step can be performed through a fingerprint scan or a one-time code sent to a registered mobile number.
  • SSL and Encryption – an SSL (or Secure Socket Layer) certification that authenticates a website’s identity, enables an encrypted connection, and builds trust between customers through visual cues, such as a green padlock, that evoke the website security.
  • Firewall and Backup Services: A firewall helps block malware by filtering incoming and outgoing network traffic, while backup services bring a site back up and running because all important data has been saved.
  • Social media accounts – be careful when logging into websites through social media accounts. Websites that have access to its social media accounts have access to its personal data and, by extension, to the data of its customers.

“Update your passwords and software regularly,” Mr. tambourine added. “It’s more difficult to open the door if the lock keeps changing. “