Owner store

Whitney Hill Antiques opens second store in Deerfield

Posted: 04/20/2022 20:06:37

Modified: 20/04/2022 20:05:20

DEERFIELD – With a growing list of sellers interested in working with the store, Whitney Hill Antiques is opening an additional location in the former Gables Restaurant at 250 Greenfield Road in Deerfield.

With the new store set to soft-open on May 1, owner Dale Whitney is currently renovating the colonial-style building. The Deerfield outlet will mirror the 10 a.m. to 5:30 p.m. hours of its Greenfield location, but will feature different vendor spaces.

“It’s going to be beautiful. It’s a beautiful building,” Whitney said. “It will take some time before it is 100%. We just have to clean up. »

The building has about the same square footage as the Greenfield location, but it’s all on one floor, which Whitney says makes it an attractive choice. Combined with the location of the Deerfield store, Whitney said it was a great decision.

“We have a different clientele there with private schools, the new brewery (Tree House Brewing) and Yankee Candle,” explained Whitney, who brings in people from out of state or neighboring counties. While there will be a new clientele, she stressed that this just means there will be a “wider and broader range” of antiques available and the store “will always be something for everyone”.

There is still room to register as a seller with Whitney Hill Antiques.

With the new location and all of its “colonial charisma,” Whitney also sees an opportunity to host events.

“We try to involve the community,” Whitney said. She floated several ideas, specifically focusing on charity sales where residents could donate items for an outdoor sale and all proceeds would go to a chosen non-profit organization.

Whitney said “COVID has hurt us” in that it has slowed business, which in turn has delayed plans to open a second store. But with the pandemic receding and business picking up, Whitney said now was the perfect time to open one.

“It’s the first time we’ve had two stores,” Whitney said, adding that she had thought about opening a second store in the past, but “didn’t have the experience at the time.”

Whitney Hill Antiques started in Whitney’s garage 13 years ago and moved around Bernardston before landing in its first Greenfield location. The store moved to its current location at 122 Main Street in November 2018.

“We just kept growing,” Whitney said. “We continue to grow, but this is the end.”

Chris Larabee can be reached at [email protected] or 413-930-4081.